On August 4, 1972 an official sponsoring agreement was signed between ALFREDO GIOS and GIORGIO PERFETTI owner of the world famous chewing-gum brand Brooklyn La Gomma del Ponte, giving birth for 5 years (1973-1977) to one of the most successful professional cycling teams ever existed: the Brooklyn Cycling Team.
The following year, GIORGIO PERFETTI decided to create and sponsor a new top level professional cycling team and considering the excellent personal and business relationship existing between ALFREDO GIOS and GIORGIO PERFETTI, the company GIOS was called to be the technical supplier delivering the mythic frame SUPER RECORD to the whole team. Based on Italy the team had a mixed roster of Italians, like PANIZZA, ROTA, PASSUELLO, TURRINI and Belgians like DE MUYNCK, SERCU or DE WITTE.
But one name above all: ROGER DE VLAEMINCK, winner of Milano-Sanremo, Paris-Roubaix(4), Ronde van Vlaanderen, Giro di Lombardia, Liege-Bastogne-Liege, Freccia Vallone, Paris-Brussels, Milano-Torino, Züri-Metzgete, Tirreno-Adriatico, Tour de Suisse, etc.etc.
Art director of the company was the Italian artist DANIELE OPPI who created the name for the iconic scooter LAMBRETTA, the corporate identity for the brand CHICCO and for the self-care brand PIC INDOLOR.
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